Yes but it is one thing if a small startup does it, and its another if a giant like Microsoft does it. In a way its applying a double standard, but i think Microsoft has enough money to invest is innovating in search space. Ultimately you can't really prove its illegal, so its a matter of ethics. Strangely we would all encourage a startup to copy what it can, so it can focus on the core innovation and not be bogged down, but we look down on Microsoft. Why is that?