Using WeWork funding to buy property that he could then lease to WeWork was brilliant. So was selling the branding and IP back to the company. So was borrowing money against his share ahead of the IPO - although it's not obvious how that's going to work out long term.
Was WeWork ever a serious business? Was there ever a plausible path to consistent profitability? Or was it just a cover story?
Using WeWork funding to buy property that he could then lease to WeWork was brilliant. So was selling the branding and IP back to the company. So was borrowing money against his share ahead of the IPO - although it's not obvious how that's going to work out long term.
Was WeWork ever a serious business? Was there ever a plausible path to consistent profitability? Or was it just a cover story?