The latest Wework TV ads sell it as an “operating system” for workspaces, among ... | Hacker News

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		throwaway3563 on Oct 20, 2019 \| parent \| context \| favorite \| on: Today’s correction isn’t much like the dot-com bub... The latest Wework TV ads sell it as an “operating system” for workspaces, among much other showy language filled with business-transforming technology buzzwords. It definitely sounds like they’re marketing as some unique proprietary tech, and I wouldn’t be surprised at all if the aim was to justify their absurd valuation figures.

pembrook on Oct 21, 2019 [–]

Except, every company in 2019 is marketing themselves as if they have some unique proprietary tech. I just saw an ad for Holiday inn that did this.

None of these things mean smart investors (or even customers) are being hoodwinked by this marketing nonsense however.

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