Correct. I make a fair bit of money and I honestly don’t even look at prices at the grocery store unless it’s specialty item (like a nice Champagne or something, but even then I barely glance at the price.) These little sin taxes are more about raising government revenue than actually changing behavior. For example, if we really thought the government should intervene with smoking, why not just ban cigarettes? It’s because government has gotten addicted to the taxes collected.