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The ability of tracking to get better is almost unbounded; the ability of advertising to get better is probably not

Advertising will stop getting better once the only ads you ever see are for things you need right at the moment, in the exact place you need them.

my actual economic decisions tend to come from non-advertising sources. When I have actual money to spend I look for reviews and the experiences of others. "But reviews are just ads too!" Not all of them, and I have gotten pretty good at finding the ones that aren't. I'm even pretty decent at reading through the reviews that are mostly ads.

The perfect advertising system will be something you trust enough to substitute for reading reviews. You might think it's unlikely, but there are numerous precedents for it (eg, financial advisers advising you on things they are paid to sell).

It's true that there is an inherent conflict of interest between an advertising system and giving accurate advice. However, in the type of system envision the future value of your transactions though the system will be enough to provide a counter-weight to outright bad advice.



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