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If each user just clicks on one Facebook ad each year, that's $2/user/year right there.

CPCs are not 2 dollars on facebook.



$1.50/user/year? That's what CPC was for my most recent Facebook ad campaign.


That speaks more to the quality of your Facebook campaigns than Facebook's profitability.

The guys actually spending significant money on Facebook are not paying more than 30-40 cents CPC.




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