Netflix disrupted blockbuster, which is long gone. They aren't different from other producers, except that they also have a proprietary distribution channel.

It gets to be the favored disruptor, and now the MPAA will help kill any other competition in exchange for sweet deals

Yeah - the disruption is over.

You only get to win so many times until you aren't the underdog anymore.

My guess is they are doing it to 1) to avoid getting their works pulled from award ceremonies and to reap the publicity that comes with them, and 2) to get more access to film libraries since the MPAA will implicitly or explicitly lobby other members to play nice with them.