Thank you for making this point. I've been going mad trying to explain to friends that, in this case, the money isn't "funding" in the traditional sense. Selling pre-orders is entirely different than receiving funding. In normal funding scenarios, the person providing the capital does so in order to receive some financial benefit in return for risking their money on the project. In this case, you're just pre-ordering various product packages. There is no return on your investment.