This is in the context of Apple increasing its prices to ludicrous levels across its product lines though (look at the iPhones!). I'm sure it's great for short-term profitability, but I think they'll come to regret this.
They used to do premium performance and design at a premium price. For the macs they just seem to do a bit of design lately, and that's considering that PC's look better now than a decade or two ago and that apple still pushes proprietary stuff like this MPX Module.
