> Every single person responding to my comment is conflating advertising with marketing. They are not the same thing!
> Advertisers are putting customers in touch with marketers for products. Marketers are trying to convince those customers to buy the product. If the advertiser somehow magically knew a priori that nothing a marketer could say would change a given customer's mind, it's in everyone's best interest to not waste any resources on that customer.
I agree with the point, but not the rationale. The difference between advertising and marketing is simply a syllogistic fallacy.
All fat men are men, all men are human, therefore all humans are fat men.
All advertising is paid media, all paid media is marketing, therefore all marketing is advertising.
Marketing is a superset of actions that contains elements of direct advertising, paid influence (PR, influencers, "brand ambassadors", employee advocacy...), product development and market research, events and announcements, sales, and distribution.
I'm a marketer - my main job at the moment is advertising (which I hate, but am stuck), but it's not the only element to the role of a marketer.
You might conflate all of the above under "advertising", but even if you think it should all be burned to the ground, it's still helpful to segment is so you can choose the order in which you set it alight.
> Advertisers are putting customers in touch with marketers for products. Marketers are trying to convince those customers to buy the product. If the advertiser somehow magically knew a priori that nothing a marketer could say would change a given customer's mind, it's in everyone's best interest to not waste any resources on that customer.
I agree with the point, but not the rationale. The difference between advertising and marketing is simply a syllogistic fallacy.
All fat men are men, all men are human, therefore all humans are fat men.
All advertising is paid media, all paid media is marketing, therefore all marketing is advertising.
Marketing is a superset of actions that contains elements of direct advertising, paid influence (PR, influencers, "brand ambassadors", employee advocacy...), product development and market research, events and announcements, sales, and distribution.
I'm a marketer - my main job at the moment is advertising (which I hate, but am stuck), but it's not the only element to the role of a marketer.
You might conflate all of the above under "advertising", but even if you think it should all be burned to the ground, it's still helpful to segment is so you can choose the order in which you set it alight.