I opened that link and was going to comment on the use of IPA - because in the first line I noticed it was using the British pronunciation, 'kriːʧə, rather than the North American pronunciation, 'kriːʧɚ. But in double checking myself, I found something more interesting - the wikipedia article [1] on R-coloured vowels (like the sound at the end of creature, that I was talking about). I thought I was pronouncing the r consonant separately, but instead it's just changing the vowel sound, which is linguistically kind of rare. Neat!
This version has IPA included, in case anyone knows IPA better than English and wants to try to follow along.