> "The rating will not affect students’ test scores, and will be reported only to college admissions officials as part of a larger package of data on each test taker."

I could be wrong, but my interpretation here is that there's a lot more data on students the CollegeBoard is reporting to colleges that students taking the test don't see or know about.

This also seems unfair to assess students on hidden metrics. At this point, I wouldn't be surprised if the CollegeBoard were to (or currently does) partner with Equifax to see parents' credit histories. There's an entire analytics farm on students.