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As a programmer, learning how to use a user analytics tool really shift my perspective on things. Profilers and debuggers are tools that tell you where to fix the code. A user analytics tool tells you where to fix the product.

Being able to hypothesize ideas, measure conversion, engagement, retention, A/B test, slice by cohorts and validate whether an experiment validates your hypothesis. It makes you tackle problems very systematically.

Being able to measure both impact and effort. Always evaluating whether the impact was worth the effort and fine tuning it.

The product version or tree falling in the forest joke: If you build something and no one uses it, does it really exist?



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