I blame HTML and things like Dreamweaver, Flash, and MS Word in making a whole generation of non-technical folks believe that software development is trivial text-editing and drag/dropping. If "my nephew in high school makes webpages|games|apps" then it can't be all that hard to do, right? Better hire some code monkeys so I can kick back and relax. Hey, why is my assembly line so slow? Yah, mules!