It's not a strawman, it tends to be an issue if you work somewhere where the core business is not software and client managers are less used to dealing with software or saas products and make commitments based on what they are more used to.
If the bulk of the business that clients deal with are happy to make ad-hoc changes and updates to delivered delivery materials on a per-hour basis they can often turn those around in a few hours, and then they ask for the same from a computer system and get a shock when they are quoted 10 times the price for a change to a "cheaper" thing. They're paying more for the manual work generally and see the computerised system as a "cheap option".
If the bulk of the business that clients deal with are happy to make ad-hoc changes and updates to delivered delivery materials on a per-hour basis they can often turn those around in a few hours, and then they ask for the same from a computer system and get a shock when they are quoted 10 times the price for a change to a "cheaper" thing. They're paying more for the manual work generally and see the computerised system as a "cheap option".