they should use the same words for all their devices. they need to decide between Mini and Air or make one of those the "regular."
Macbook, iPad, and iPhone: Mini, Air, Plus? Air, nothing, Pro? Why is it a Macbook Pro and an iPhone Plus and then a Max? They need one word and one world only for big and powerful, not 3.
Same thing that happened the first time Steve Jobs left. Apple is moving towards being just another consumer electronics company. Unremarkable products and competitive pricing.
Macbook, iPad, and iPhone: Mini, Air, Plus? Air, nothing, Pro? Why is it a Macbook Pro and an iPhone Plus and then a Max? They need one word and one world only for big and powerful, not 3.