At the same time, maintaining that level of control seems to be a central feature of iOS's security and privacy model. It's not just about ensuring that only trusted software can be installed in the first place, it's also about having some sort of mechanism for fixing the problem when software that had previously been approved proves to be malware, or when a publisher who had previously been approved turns out to be a bad player.
For an example of what's possible in environment where you aren't limited to running trusted software, earlier this week I had a conversation with an acquaintance who had recently paid hundreds of dollars to a ransomware scammer. To me, the value of being able to prevent those kinds of abuse is pretty straightforward.
What Apple's doing with Facebook and Google is grayer, but I can see where they're coming from. They have strict privacy rules that they expect to be followed on all apps released to the public, and Facebook and Google were using the enterprise program to circumvent those rules. In light of that, you could argue that they had to follow through on their terms of service in order to demonstrate good faith to their customers who rely on them to enforce those privacy rules.
At the same time, maintaining that level of control seems to be a central feature of iOS's security and privacy model. It's not just about ensuring that only trusted software can be installed in the first place, it's also about having some sort of mechanism for fixing the problem when software that had previously been approved proves to be malware, or when a publisher who had previously been approved turns out to be a bad player.
For an example of what's possible in environment where you aren't limited to running trusted software, earlier this week I had a conversation with an acquaintance who had recently paid hundreds of dollars to a ransomware scammer. To me, the value of being able to prevent those kinds of abuse is pretty straightforward.
What Apple's doing with Facebook and Google is grayer, but I can see where they're coming from. They have strict privacy rules that they expect to be followed on all apps released to the public, and Facebook and Google were using the enterprise program to circumvent those rules. In light of that, you could argue that they had to follow through on their terms of service in order to demonstrate good faith to their customers who rely on them to enforce those privacy rules.