It's like all the paywalls that stop you from consuming premium digital content now. Except micro-paywalls are more pernicious because sites that were once free just require a "small" $0.05 donation before enjoying the rest of the article.
True, but then do you not want it? This is really why ads are better for most. They are fast, passive, and egalitarian. The only problem is the implementation but that's more about politics and regulation than anything else.