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The key words being

> The parents are explicitly consenting

Nielsen asks the parents to consent to monitoring. The parents are adults, and adults are in a position to be able to give such consent. Parents routinely make decisions for their children that the children are not in a position to make on their own. This ensures that children, who do not have the education and life experience to be able to make such decisions on their own, have their interests looked out for by responsible adults.

Facebook skipped the parents and pitched their app to the kids directly.



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