30% is in the ballpark of a marketing budget. Back when there were only a few apps in the app store it made some sense because it was a marketing platform. Now, it's not. In fact it's quite the opposite.
When Steve Jobs was asked about the exorbitant fee when the app store was born, he said it wasn't an issue because people were going to be using web apps instead anyway. And that's exactly what we should have done.
When Steve Jobs was asked about the exorbitant fee when the app store was born, he said it wasn't an issue because people were going to be using web apps instead anyway. And that's exactly what we should have done.