Worth noting that the $80 ($100 after initial intro discount expires), was a direct response to strong backlash after they published the original pricing two days back of $150 ($250).

Twitter (where Steven and Adam are active) was fierce with debate per the merits of the price[1]. The $80 "basics" package was introduced in an immediate response.

[1]: https://twitter.com/steveschoger/status/1071998063391203328