The standard (2) options are search engines and their paid advertising platform.
The "2.0" option is social media.
Option (1) Search Engines
have SEO done on your site; any traffic you don't have to pay for is the best, second register with only Google, Yahoo and MSN paid ads; spread your budget according to engine traffic and technology to catch click fraud, 65% google, 25% yahoo and 10% MSN (live).
- adjust your budget according to cost per action on your site (setup analytics) to the correct engine for your audience (google = mainstream, every genre) (yahoo = less technical audience) (MSN = industrial and older)
option (2) social media
this is the hardest option and unless your site is naturally viral or something people would care about (in which case it would have probably already got "buzz" or users) trying a social media campaign on a site that your mom,dad,sister,brother or friend wouldn't visit more than once a week probably isn't worth your time (unless you have that in abundance)
The standard (2) options are search engines and their paid advertising platform.
The "2.0" option is social media.
Option (1) Search Engines
have SEO done on your site; any traffic you don't have to pay for is the best, second register with only Google, Yahoo and MSN paid ads; spread your budget according to engine traffic and technology to catch click fraud, 65% google, 25% yahoo and 10% MSN (live).
- adjust your budget according to cost per action on your site (setup analytics) to the correct engine for your audience (google = mainstream, every genre) (yahoo = less technical audience) (MSN = industrial and older)
option (2) social media
this is the hardest option and unless your site is naturally viral or something people would care about (in which case it would have probably already got "buzz" or users) trying a social media campaign on a site that your mom,dad,sister,brother or friend wouldn't visit more than once a week probably isn't worth your time (unless you have that in abundance)
if you need any free advice email me.