The Blogger acquisition and integration for me is a puzzle wrapped into an enigma. They paid good money for it, then froze it. They weight blogs hosted there very favourably in Search, but there is no push to get users and it emanates an aura of “this product might actually be a walking zombie”. If they don’t value the product, why don’t they push people away? If they value Blogger, why is it so frozen?
This is common theme of Evan Williams startups. He starts a company to build new blogging platform because last one sucked. Enormous amount of head spinning marketing is done to acquire millions of bloggers. Then the company is sold to suckers for few billion dollars. Most talent leaves and the sucker aquirer freezes the product in zombie state. Ev Williams then starts another blog startup because his last one sucked. Next up: Medium.com.
