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> I wonder if that would have a higher chance of actually being profitable here in the U.S., charging about the same but cutting out the expensive to-your-door delivery.

From what I've seen it doesn't help, the in store ones cost almost as a restaurant anyway, But at least a restaurant solves the time consuming part (cooking, cleaning), if your in the store then getting everything packaged together only saves a few minutes.

This is in Australia with a higher minimum wage, I imagine it would make an even smaller difference in the US.



I don’t really have good restaurant options around where I live though. I’d prefer to cook at home a lot of the time. But I sometimes prefer it to be a minimum of planning and prep.

But this is the conundrum. If I can pick up a few ingredients, even if there’s some waste, and throw together a meal quickly the meal kits may not add much.


When I was a student, the local Sainsbury's supermarket in London had recipe cards by the entrance. It was easy enough to find everything in the shop. There were perhaps 30-40 cards to choose from.

This no longer exists, people probably look on their phones, but the restriction in choice was useful.




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