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Probably SEO. They don't want the other page rank higher in Google than their article, so they don't pass link juice.


Would rel=nofollow work in that case? Makes me sad, but I'll let it go if they just put something there.


I don't think so. In this case not linking to the privacy page is likely just an oversight from Bloomberg.

Other publications that do this want to rank for the keywords they are linking to—those words are a vote for the internal article that is being linked. Just look up any Verge article about the Pixel 3. All the keywords link to other internal articles.

They should add links and use words like Original Source or Original Video—less valuable keywords, that would still be helpful to readers. They could even nofollow those.




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