I don't think it's just about the money. Right now there's enough money on nearly every side of every issue. It's just people tell themselves "it's too important an issue to hold myself to a higher standard of truth, objectivity and rationality - if I just give up on that this one time and my team - which I know are the Good Guys - wins, wouldn't it be better for everyone?" And of course the other team does the same, and it happens every time.
