Exciting to see that veganism is picking up steam in 2018. It's sad that it has been 10 years since this was initially released and the limited progress that has been made, but progress that is being made is encouraging.

I have read articles that as incomes rise, people in India a significant percentage of whom were traditionally vegetarian start to consume meat more often. I think this is also the case for other developing countries, as incomes rise meat consumption increases.

I wish this wasn't the case, ie people becoming wealthier, consumerism encourages them to be immoral. (Regardless of what their traditional belief are)

Hope the awareness campaigns against meat reach effectively the segments that see rapid increase in incomes.

I would think that a lot of that shift happens due to general consumerism. The more you earn, the more you tend to spend. With a lot of the top-end restaurants still being heavily skewed toward meat-based dishes, people that normally would be eating a lot of canned beans, pastas, rice, and such are now consuming meat in larger quantities. There is definitely an air of "you made it" around meat-based dishes.