Stella has a higher end reputation in the States, vs what I believe to be a Budweiser type reputation in Europe. Similar to the disconnect between PBR's marketing in the US and Asia (although PBR is the other way around)
Then I stumbled upon Budweiser in Prague and had a brew from here https://en.wikipedia.org/wiki/Budweiser_Budvar_Brewery. We were desperate for a real Czech beer and some food, saw that Budweiser logo in the window and were dismayed. Yet the food menu looked good, so we went in, read about the 800+ yr old Budweiser so ordered one. It was a wonderful, dark, malty brew. Loved it! My expectation of Budweiser in Europe is much higher now.
