I'll write more about this on my blog soon, but in a nutshell my reasons were thus:
1) It helps mitigate some marketing costs
2) I'd also rather the user tries out my app rather than the competition's :)
3) It shifts the focus of development slightly. I noticed that with the Free Trial (that kicks into paid after 15 days) I was so focused on feeding visitors through the funnel that all my time was being spent on the sales funnel; building a nice sales site, setting up A/B tests, worrying about my pricing etc. Changing to Freemium yesterday, I immediately got a bunch of signups and my mind started focusing on the app again. The onus is now on the app to be as awesome as possible in both free and paid versions. It's exposed to more people. I think this is a better long-term situation as it will help me focus on the right things, not just short-term funneling people into a Free Trial to make $$$.
I just flipped the free plan back on over at: http://goodgecko.com
I'll write more about this on my blog soon, but in a nutshell my reasons were thus:
1) It helps mitigate some marketing costs
2) I'd also rather the user tries out my app rather than the competition's :)
3) It shifts the focus of development slightly. I noticed that with the Free Trial (that kicks into paid after 15 days) I was so focused on feeding visitors through the funnel that all my time was being spent on the sales funnel; building a nice sales site, setting up A/B tests, worrying about my pricing etc. Changing to Freemium yesterday, I immediately got a bunch of signups and my mind started focusing on the app again. The onus is now on the app to be as awesome as possible in both free and paid versions. It's exposed to more people. I think this is a better long-term situation as it will help me focus on the right things, not just short-term funneling people into a Free Trial to make $$$.