“Even the most technically illiterate users recognize that stock Android (whether they know what that means) is vastly superior to the Samsung Galaxy Whatever they just traded in.”
Not even close to reality. Tech savvy users recognise stock android occasionally however when I worked telco sales frequently the thing that got the sale across the line was some kind of gimmicky feature/addition the manufacturer had integrated. The average user couldn’t even tell iOS and Android apart as long as it had the Facebook app installed.
Manufacturers should of course recognise the massive saving to be had by developing only minimal customisation and being able to quickly roll out updates/new features in the latest Android releases.
I guess I should have phrased that as "even the most technologically illiterate users will come to recognize the superior user experience of a phone running stock Android after getting comfortable with it. This effect works regardless of their ability to understand exactly what the reason for the improved user experience is, it's just so immediately apparent they can't help but notice."
You're right in that gimmicks move phones in a retail environment. When a consumer will only give ~1 minute's worth of attention (at best) to each phone in the store, selective pressure rewards flashy gimmicks that leave the greatest immediate impression. The thing is, there is a huge portion of consumers who have moved to buying phones online based on research conducted entirely through online sources. The tech-savvy reviewers who these consumers are likely to come across are always vociferously supportive of any attempt to use stock/stockish Android. That bullet point always gets a favorable mention even if the total sum of the phone's features leads to a poor review. Build a following among those who make informed and objective decisions and eventually you'll get the attention of the retail/tech illiterate consumer.
That's how Samsung managed to become the king of the Android world, the Galaxy S was the first decent phone hardware-wise that could be flashed to stock or custom ROMs that fixed the issues with early versions of Android. The Galaxy S, S II, and Galaxy Nexus became the phones for the tech-savvy Android crowd and their objectively supported recommendations to less savvy friends and family created a sales tsunami that kept rolling long after Samsung abandoned the key feature (making flagship quality phones that were hacker friendly) that led to their success in the first place.
Engineers make up a tiny percentage of phone buyers, and a feature list that will excite engineers has very little in common with a list that will make most consumers hand over money.
Not even close to reality. Tech savvy users recognise stock android occasionally however when I worked telco sales frequently the thing that got the sale across the line was some kind of gimmicky feature/addition the manufacturer had integrated. The average user couldn’t even tell iOS and Android apart as long as it had the Facebook app installed.
Manufacturers should of course recognise the massive saving to be had by developing only minimal customisation and being able to quickly roll out updates/new features in the latest Android releases.