> His arrogant rant on the Essential homepage explains why they failed better than anything else could.
Pretty sure it was the fact that Samsung is the primary supplier for the majority of parts so they always end up making money. But sure, the homepage is totally why millions of people didn't buy the phone.
I claimed that his rant explains why they failed, not that the rant itself is why they failed.
I think his rant says a lot about how he views his role, company, and product. He seems conflicted about starting the company at all, dismissive of his coworkers, delusional about his role in history, and confused about what makes people want products. And yes, the fact that the product's homepage features him above the product itself is also a very bad sign.
Pretty sure it was the fact that Samsung is the primary supplier for the majority of parts so they always end up making money. But sure, the homepage is totally why millions of people didn't buy the phone.