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1. Yes sure - but this is a big bet. And in this case it didn't happen.

2. Understood. But the aggressive discounting is going to encourage a lot of people who just want to get something on the cheap, and will never go there again. As point 1, you've no idea how much repeat business you're going to get.

I would never do this unless I could cap or trial it first, so I could get a proper assessment of what the deal is worth.



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