I have no idea how you could reach that conclusion from the article. The data in question is not "two random numbers":
EF reported a 19.2% increase in paid clicks and 11.2%
increase in CPCs at Google Y-O-Y. Do the math (1.192*1.112
= 1.325), that's a 32.5% Y-O-Y revenue increase. That's
the closest anyone got to the real numbers!
EF reported a 19.2% increase in paid clicks and 11.2% increase in CPCs at Google Y-O-Y. Do the math (1.192*1.112 = 1.325), that's a 32.5% Y-O-Y revenue increase. That's the closest anyone got to the real numbers!