I think that kind psychological profiling you can do with a Facebook profile is not obvious to most people. It’s not even clear to to most people that they are under 24/7 surveillance by using the Facebook app. There has been some raised eyebrows of creepy targeted advertisements, but it’s a different ball game of knowing that there is a company that has profiled you as an individual and then manipulated you with targeted political advertising using your most deepest fears.
Sure, but companies do this sort of thing too, and in ways that are almost certainly illegal. Using Race/Sexual orientation to better target individuals, the biggest difference between now and before, is that when running pre internet ad campaigns, you couldn't AB test well and measure direct impressions.
The fact that computers are placing digital picture ads (that are cheap to produce), allows such extreme cases as we've seen to happen.
