It also depends on how a business uses the access to instant personalization. I would use it as a way to generate fast growth but also focus on segregating this growth from facebook reliance, as Zynga has done to an extent.
This way if the relationship remains good you can continue to reap the benefits, if it goes sour you have your own userbase with some separation from facebook.
It depends though, plenty of developers are happy to put all their eggs in the Apple app store basket because the benefit now outweighs to potential downside later. This would be the same here.
This way if the relationship remains good you can continue to reap the benefits, if it goes sour you have your own userbase with some separation from facebook.
It depends though, plenty of developers are happy to put all their eggs in the Apple app store basket because the benefit now outweighs to potential downside later. This would be the same here.