Everything in modern society is "surveillanced". The highways you drive on (highway cameras), the news sites you read (ad tracking), the dollars you make (IRS). Someone somewhere knows these things. Specifically pointing out something is "surveillance-powered" without context is agenda-driven.
I agree, but we have to be careful not to give a pass to our industry to do whatever they want.
And it isn’t necessarily agenda-driven by TechCrunch. As you said, they are ads/analytics based. So it follows that they will produce content that gets maximum eyeballs.