There's nothing fair about making up a number that's wrong by multiple orders of magnitude.

I'm not a fan of the end of life behavior of Intel SSDs either, but it's a consistent policy that does work well for enterprise usage scenarios, with no unexpected data loss. They probably shouldn't be applying the same policy to the consumer products. But the fact that there are valid criticisms to be made doesn't mean this particular one was fair or germane.

Oh, I wasn't even looking at the value of the number. Yeah, it's bad to exaggerate like that without being clear about it. But something performance-heavy can burn out an endurance of 10 drive writes per day pretty fast.