This may signal that return rates for iPhone 4 have exceeded expectations and that iPhone 5 development will have to be accelerated. I can't see this happening if the antenna situation hadn't had a significant financial impact as manifestation of customer dissatisfaction.
That's unfortunate because many of us are awaiting the latest OSX iteration, and Apple is a company that doesn't really focus on more than one major product release at a time, based on personnel limitations and so on.
I'm in the US and can only get 1 bar to drop. Overall the i4 signal is much much better than the 3GS though. AT&T uses 2 different frequencies from what I understand so I'm wondering if one is more impacted than the other?
From my understanding, we really should be looking at the dB drop and not the number of bars lost, as a drop in 20dB or so may only show up as only a bar lost (if you started out at full bars). (or did they fix this in the software update?)
So maybe this is why nobody in Australia is experiencing the antenna problem, because the 20db drop is hidden by only being a single bar loss? That or they changed something in the manufacturing...
If I start with full bars it's hard to lose a bar at all because of the 20db drop and how the bars are calculated. When I start with less than full bars the most I can get to drop is a single bar.
I've never been able to replicate the youtube video even in areas with a weak signal. My guess all along has been that yes you can get a 20db drop in signal with touch, but that also some phones from the early batches had manufacturing defects. Combine the two (plus the software that showed more bars than you really had) and you can get the go from 5 full bars to no signal problem.
What is the significant financial impact? Have apple reported any? The phone has been out in Australia for 2 weeks and is still constantly sold out at every single phone store, with no signal problems reported at all on our cellular networks.
Unless the impact is "material" (an accounting term of art: "Information important enough to change an investor's decision" http://www.ais-cpa.com/glosa.html) then they won't be reporting it. It could be big enough to sting, and more importantly big enough to do intangible brand damage, without it being material.
The two people that I know that upgraded (from G and GS) both say that overall reception is better than before and they love their phones. We're in a hilly area. The phones are still sold out in many places, I can't believe there is any significant financial hit over this.
Certainly any revisions to later production and next model antenna design would have no impact on the timetable of whatever OS X and iOS projects are in the works.
If anything siphons talent within Apple, it'd probably be those continuing to improve iOS for iPad in particular. Although the iPad is doing extremely well, being so new they're no doubt working very hard to make things better yet. Apple is working hard on many fronts. Their projects are planned, so there's no reason to expect any significant unforeseen migration of engineers between projects.
Realistically, the biggest thing that drives some people away from the iPhone is AT&T. (on a personal level it is about general dislike of the company not any actual service problem, it's similar to how some have grown to feel about Microsoft. I had the feeling even before the iPhone came out) If Apple can expand to another U.S. carrier without a significant loss due to changed AT&T terms, we could see a real change in the financial picture... more growth.
The comment about "many of us are awaiting the latest OSX iteration" puzzles me a bit. While I'm sure Apple will add some cool new things in the future, without knowing what they are can you really be chomping at the bit?
Apple certainly does work on development of many things at one time. Release timing is determined by many factors beyond engineering.
As far as hardware updates go, I think more people are interested in watching Mac hardware iterations as improved Intel chips come out. But for the bulk of consumers the existing chips are plenty powerful.
I'd probably most like to see third parties (including open source projects) make more use of the excellent support for using multiple cores and GPUs in the OS. In particular I'm thinking of VLC and ffmpeg (which is the basis for many video utilities).
You can add a 3rd person to your analysis. I've had the iPhone 2G then the 3GS and now the 4 and the 4 has the best signal of the 3 by far.
In my experience all the cell phone companies in the US suck. Go to any of their message boards and you'll see the same complaints over and over. The nature of Apple tends to draw a lot of hype from both sides and that certainly spills over to AT&T. Personally, I had zero problems with AT&T when I lived in the south east. When I moved to Denver I just happened to move into a dead zone and would lose calls constantly. I used the mark the spot app and complained a few times and they apparently did something on their end to the point where I can't remember the last time I dropped a call now.
Their original plan might well have been to release a ‘iPhone 4S’ next, i.e. unchanged exterior design and a speed/storage bump. I don’t think they can do that now, they will have to change something about the antenna. Which means that everything just got quite a bit more complicated for them.
I doubt it. Even if returns suddenly skyrocketed after the PR damage control event people would have already bought something else along with a 2 year contract that prevents them from buying an iPhone 5 in the next 12-18 months for anything less than $400-$500. There would be no good reason to move up the date for the iPhone 5. At worst maybe a Rev B model could appear but that would be an industrial design project. I don't think it would tax OSX developers or be a major distraction.
That's unfortunate because many of us are awaiting the latest OSX iteration, and Apple is a company that doesn't really focus on more than one major product release at a time, based on personnel limitations and so on.