Assuming there are a sufficient cohort of those potential customers to make it worthwhile going after them in the first place:
Under current net neutrality rules, is it possible to sell a data capped plan (but content agnostic), with overages, where the data capped portion is below rival “uncapped” plans?
That way it seems like one could attract that demographic without the downside you highlighted.
There is an entire undeserved niche from the dialup crowd who are extremely unhappy paying more than $10 a month - so yes it could be well worth the investment.
As for caps - which do you think would sell people better: "You have full access to anything on your email" vs "You can download 500 mb of data a month"
And what will happen to their service when the grand kids come over and want to watch netflix?
> There is an entire undeserved niche from the dialup crowd who are extremely unhappy paying more than $10 a month
A low-speed broadband plan (or even dialup) would serve those customers fine, no?
> As for caps - which do you think would sell people better: "You have full access to anything on your email" vs "You can download 500 mb of data a month"
What if those emails link to some other site on the internet? Or contain photo or video links? Does it still count as “full access” if things slow to a crawl in those cases? With email being so small anyway, how does that differ in practice from just a low speed plan? It could still be marketed as “access to everything in your email.”
> And what will happen to their service when the grand kids come over and want to watch netflix?
This question itself seems to undermine your point. What would happen in that situation, on a plan like the one you’d like to sell?
Under current net neutrality rules, is it possible to sell a data capped plan (but content agnostic), with overages, where the data capped portion is below rival “uncapped” plans?
That way it seems like one could attract that demographic without the downside you highlighted.