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You'd be surprised. A lot of people are technically inept.

I've seen people create new accounts every time they lose their password. I also had a friend who'd create a new account every time she had a personality change of some sort (new hair? new profile!). Another friend owns a couple businesses and has accounts for each one (Pages are completely lost on him...). My aunt has entered her birthday incorrectly so she's supposedly 19 years old right now. A neighbor has a "family account", which is really just the wife posting pictures of kids.

Don't take "technically inept" to mean "my abilities, just a bit lesser". Take it to mean "no ability to reason about software applications whatsoever".



If they aren't logging into those accounts any more, then Facebook's advertising isn't "reaching" them. That explanation doesn't paint Facebook in a good light either, because presumably they are measuring how many impressions they serve and to who, right?


I agree, it's not good on Facebook to advertise inactive accounts (maybe they don't?), but it's not really in their immediate interest to do so.


facebook makes around 80% of its revenue from mobile




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