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But your comment almost says it: Whether or not they're actual users isn't a consideration when reporting user numbers.

Are they reporting user numbers or account #s? Is it ok if they generate 1billion accoints themselves? Why/why not? What's different?

Impressions are based on "eyeballs" on ads. Machines look at ads. Customers can project ad blocker %.



Intent to defraud would be clear if they generated a billion new, fake accounts.


Why is it not clear if they report metrics that suggest they have more users and higher engagement than they do?




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