Not sure I agree that Twitter doesn't have incentive to get rid of the bots. Bots are bad for user experience and contribute to noise that affects the quality of inputs used by journalists, marketing types, etc. to evaluate trends. The article references the number of active users as a critical piece of Twitter's valuation, but Wall Street can't be dumb enough to completely ignore the quality of those users.
Exactly. At the end of the day, if the problem is not handled, the entire house of cards collapses. At some point, your users abandon your product over the bad UX. At some point before this abandonment, it becomes clear these consumers are looking for more - users are just now starting down that road, I would say. Ball is basically in Twitter's court at this point. Will they adapt? We will see!
> The article references the number of active users as a critical piece of Twitter's valuation, but Wall Street can't be dumb enough to completely ignore the quality of those users.
Someone on Wall Street is. And as long as there is a sucker to be sold to, the charade will continue.