1. Yes, get a copywriter. KNOW someone through contacts. I've got one, email is in my info, if you need one.
2. Same as #1.
3. There are SO many variables in what you're looking for. I recommend using some sort of tracking system (I use Omniture) to track as much information as you possibly can, so you can better target future advertisements.
4. Depending upon what you're doing, you may not do very well with banner ads. I found that in my last business, being active in the "community" behind what it was based (posting on forums, showing up at events, etc.) was INCREDIBLY effective, and the banner ads didn't get me more than around 2-3K in sales (I was only making an average of 20% margin or so), which barely paid for having them in the first place.
1&2) Would definitely love the contact info! Unfortunately your email is not in your info. Could you leave it on here?
3) Wouldn't tracking it yourself be the best method?
4) What was your last business? Ours is a SaaS product targeted to small businesses. Would be very costly to attend events.
2. Same as #1.
3. There are SO many variables in what you're looking for. I recommend using some sort of tracking system (I use Omniture) to track as much information as you possibly can, so you can better target future advertisements.
4. Depending upon what you're doing, you may not do very well with banner ads. I found that in my last business, being active in the "community" behind what it was based (posting on forums, showing up at events, etc.) was INCREDIBLY effective, and the banner ads didn't get me more than around 2-3K in sales (I was only making an average of 20% margin or so), which barely paid for having them in the first place.