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"Sprig, which had raised $56.7 million"...a lot of money to be on a company that including delivery costs probably had negative gross margins.

Blue Apron's model of delivering just ingredients has a big advantage that they don't have to cook food nor deliver quickly, and they probably charge around as much for a meal as Sprig did. Much more promising business model in theory...and one that's working great.



Blue Apron must have much higher margins too. I think that is the key. Delivering cooked food every day requires a lot of labor and complexity.


They are in somewhat related business, but not that comparable. Blue Apron is more akin to peapod without a delivery fleet and less choice.




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