In a lot of ways, that doesn't really hurt them hard enough. Unless you use a unique email address on every site, you're inherently leaking information about you.
[1] Advertisers can then use that data to cross-track you between sites more effectively.
[2] Marketers can re-target you without any sort of pixel tracking because facebook, google, twitter, etc., all can identify you by that email address you provided.
[3] None of us have a loud enough voice to dramatically damage a company in a meaningful way b/c they were a bad actor.
In my mind, by obfuscating the email address, we take away its power. It loses a lot of its value when it's randomized per site, per user. It now is truly only useful for sending you an email, and if you get fed up with how they use that email address, they're shutoff forever (and have no way of tracking you).
[1] Advertisers can then use that data to cross-track you between sites more effectively. [2] Marketers can re-target you without any sort of pixel tracking because facebook, google, twitter, etc., all can identify you by that email address you provided. [3] None of us have a loud enough voice to dramatically damage a company in a meaningful way b/c they were a bad actor.
In my mind, by obfuscating the email address, we take away its power. It loses a lot of its value when it's randomized per site, per user. It now is truly only useful for sending you an email, and if you get fed up with how they use that email address, they're shutoff forever (and have no way of tracking you).