You can think what you want about their watches (and I certainly think their modern self congradulatory dials filled with a ridiculous amount of text are horrifying), but they are a excellent engineering company running a ruthlessly efficient operation.
One thing that really makes rolex stand out is their quality control. They make nearly 1 million watch movements per year and have an unbelievably low return rate for defects. The true number is a closely guarded secret, but it's tiny. When a watch leaves rolex it's perfect.
Everything that goes into a rolex is made by rolex. There is only 1 other watch company that can say that (seiko), and that only applies to particular lines they make. Rolex makes their own sapphire and hairsprings, 2 of the most complex things to manufacture in the world. The swiss watch world is a complex maze of subvendors and parts bin makers, but rolex does it all themselves, and does it extremly well.
The place rolex really sets itself apart is their bracelets. Put a rolex on and snap the clasp shut and it will just feel different from any watch you have ever worn. They are extremely heavy, but also amazingly comfortable. For the rolex price point no one can even come close to the wearing experience.
If you wanted a luxury steel watch and didn't want to research your options, going and buying whichever rolex you liked the look of would net you an extremly well made watch built to insane tolerances. You could do a lot worse.
One thing that really makes rolex stand out is their quality control. They make nearly 1 million watch movements per year and have an unbelievably low return rate for defects. The true number is a closely guarded secret, but it's tiny. When a watch leaves rolex it's perfect.
Everything that goes into a rolex is made by rolex. There is only 1 other watch company that can say that (seiko), and that only applies to particular lines they make. Rolex makes their own sapphire and hairsprings, 2 of the most complex things to manufacture in the world. The swiss watch world is a complex maze of subvendors and parts bin makers, but rolex does it all themselves, and does it extremly well.
The place rolex really sets itself apart is their bracelets. Put a rolex on and snap the clasp shut and it will just feel different from any watch you have ever worn. They are extremely heavy, but also amazingly comfortable. For the rolex price point no one can even come close to the wearing experience.
If you wanted a luxury steel watch and didn't want to research your options, going and buying whichever rolex you liked the look of would net you an extremly well made watch built to insane tolerances. You could do a lot worse.