I've been pondering the recent trend in pop up ads where if you try and dismiss it by clicking the tiny, hard to find, checkbox, and you miss, it will cause it to move. This forces you to actually pay attention, to a degree, to the ad, rather than habitually dismiss it.
These are usually found in ads, or notices like the New York Times puts up notifying you there are only so many free articles left.
I think of this as a gray pattern usually, as it is designed to keep the source of revenue going to fund the sight you are currently reading. It's a surprisingly effective innovation.
Some of us always hit back on those pages. No way am I going to read your ad. Try too hard like that, and I will leave the page rather than ever look at it to find the close button.
These are usually found in ads, or notices like the New York Times puts up notifying you there are only so many free articles left.
I think of this as a gray pattern usually, as it is designed to keep the source of revenue going to fund the sight you are currently reading. It's a surprisingly effective innovation.