What's the flow there for a user? They're researching an answer ... do they ignore the issue and run off and buy something? I sometime have poor focus but when you're problem solving it seems the least likely time to distract yourself with shopping.
I did once follow a Google ad about 10 years ago, but in my defence I was just surfing cool tech and the image looked interesting. Of course I didn't buy anything, who lets advertisers tell them what to buy?
> They're researching an answer ... do they ignore the issue and run off and buy something?
Yes, that's an entirely credible idea. To use the first ad I found as an example, maybe I'm debugging an annoying issue with migrating my MongoDB cluster and I notice an ad for a managed MongoDB service and realize I'd rather pay them to deal with this.
> Of course I didn't buy anything, who lets advertisers tell them what to buy?
I do! There are millions of useful services out there and ads are an effective discovery tool.
I did once follow a Google ad about 10 years ago, but in my defence I was just surfing cool tech and the image looked interesting. Of course I didn't buy anything, who lets advertisers tell them what to buy?
I digress.