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I think the best long-term reliable link building strategy is to build a good a product that is well liked and discussed by people organically.

Take something like a website widget that you build with useful and free content people can add to their Wordpress or whatever. Seems like the kind of SEO strategy a software developer can get behind. Then, a year later, turns out somebody used it for some "content" on 200,000 generated wordpress pages as part of their own scheme. Now you're penalized for this with a manual action from Google.

I guess my point is: to go this route means investing real time editing, curating and disavowing. I find it more profitable to focus energy on improving the product while Google and our users both notice.



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