I personally was turned off by the use of "f^ck" (/s/^/star/ as hn italicizes) here:

    > There are so many reasons, but it really all comes down to… don’t let the future get f*cked.

Using a curse word can be effective - but in some places it's just unprofessional, awkward, or comes off as trying-hard to be authentic which always has the opposite effect. It's even worse when not spelling it out as "fuck" and instead half censoring it with $,&,-,@, etc. Either use bad language or don't. Everyone is reading it in their head as "fuck", half-censoring it with stars or doesn't make it any different or less 'naughty'. Be adults about it.

Per the BuzzFeed interview, the website is explicitly targeting millennials.

As a millennial, I find it childish and saccharine. Makes the site look unprofessional, like it's trying to be "hip like you youngsters!"

From one millennial to another: you're in the minority. This type of shit works on our peers. (Well maybe not our peers, but you know what I'm saying.) Most people our age get their news from Facebook and BuzzFeed.

I'm not disagreeing. :p (I blame Product Hunt for the acceptance of validating random emoji abuse)

How do you do, fellow kids?